Fun Marketing Videos
A few years ago, I contracted a professional video crew, Film and Dash to help me shoot a promotional video for one of my listings. I was pretty well versed in shooting these myself, selfie style, and my videos generally got a good response online. But for this one, I wanted a more professional look. I met the two young videographers at the house and pointed out all of the items I wanted to highlight in the video- downstairs guest suite, outdoor kitchen, hardwood floors, etc.- all the typical things you might talk about in a real estate video. One of the young men replied, "Okay, we're not going to be doing any of that. I don't shoot boring videos." I was a bit surprised by this but I realized that I hired them for a their expertise. I put my ego in a box and let them write and direct that first video. It was a terrific hit and a beautiful partnership was born. Sometimes I show up to video shoots with a full screen play in my head and Sean and Ian tweak it a bit, based on their knowledge of their craft. Other times, I show up with literally no idea what we are going to do and I just follow their lead. The videos have become very popular and sometimes get thousands of views on Facebook alone. Here is that first video we shot as well as a few others of my favorites. I hope you enjoy watching them as much as we enjoy shooting them. It's truly one of my favorite work activities.